The Client

PacificProBPO is a Davao-based business process outsourcing company offering multilingual customer service, back-office support, and technical assistance to global brands. They needed a modern, professional online presence to reflect their growth and global capabilities.

The Challenge

Their existing website was outdated, non-responsive, and lacked the brand presence and user experience needed to attract global clients or potential recruits. Key issues included:

• Cluttered layout and inconsistent visual language
• No clear call-to-action or lead funnel
• Poor mobile responsiveness
• Low brand trust and outdated content structure

The Approach

I led the website redesign from scratch, focusing on:

• Clean and structured layout that supports readability
• Professional but vibrant color palette to reflect both reliability and youthfulness
• Clear service breakdown for enterprise clients and BPO partners
• Tailored content sections for About, Services, Careers, and Contact — each optimized for conversion
• Designed in Figma, structured for smooth frontend dev using Tailwind CSS

I worked closely with the backend developer to ensure seamless handoff and responsiveness across devices.

Key Features

• Hero section with dynamic copy and CTA
• Modular layout system for easy scalability
• Responsive mobile-first design
• Services page with clear hierarchy and icons
• Custom careers section tailored for recruitment

Visual Preview

🌐 View Figma Prototype

Results

• Improved mobile performance and reduced bounce rate
• Increased engagement on Services and Careers sections
• More client inquiries submitted via the contact form
• Enhanced brand perception with stakeholders and prospects

What I Learned

• Clear content hierarchy makes the difference in user flow
• Close coordination with devs ensures smoother integration
• Consistency in spacing, colors, and fonts = massive trust boost