PacificProBPO is a Davao-based business process outsourcing company offering multilingual customer service, back-office support, and technical assistance to global brands. They needed a modern, professional online presence to reflect their growth and global capabilities.
The Challenge
Their existing website was outdated, non-responsive, and lacked the brand presence and user experience needed to attract global clients or potential recruits. Key issues included:
Cluttered layout and inconsistent visual language
No clear call-to-action or lead funnel
Poor mobile responsiveness
Low brand trust and outdated content structure
The Approach
I led the website redesign from scratch, focusing on:
Clean and structured layout that supports readability
Professional but vibrant color palette to reflect both reliability and youthfulness
Clear service breakdown for enterprise clients and BPO partners
Tailored content sections for About, Services, Careers, and Contact — each optimized for conversion
Designed in Figma, structured for smooth frontend dev using Tailwind CSS
I worked closely with the backend developer to ensure seamless handoff and responsiveness across devices.