Web Design
Web Development

Kilig Bali

My Role
Web Designer
Web Developer
Timeline
March 2025

The Client

Kilig Filipino Warung is a Filipino fusion restaurant in Ubud, Bali — a romantic tribute to Filipino culinary culture. The brand embodies the joyful spirit of “kilig” (that giddy, heart-fluttering feeling) through soulful food, tropical ambiance, and heartfelt hospitality. Kilig serves both locals and global tourists seeking a one-of-a-kind dining experience.

The Challenge

The client needed a digital presence built from scratch that would:

  • Establish a clear and culturally rooted identity
  • Capture the romantic and emotional essence of kilig
  • Make the full menu accessible and mobile-friendly
  • Enable seamless reservations, inquiries, and event bookings
  • Showcase both food and atmosphere through visuals

The goal: A website that feels warm, inviting, Filipino, and distinctly Bali-local — without looking like a typical warung or a generic restaurant template.

The Approach


Website Design

  • Designed a full site layout in Figma with clean content structure and intuitive flow
  • Integrated storytelling elements like “Love in Every Kagat,” Signature Dishes, and Cultural Roots
  • Prioritized mobile responsiveness for tourists and on-the-go locals
  • Created custom layouts for key sections: Menu, Reservations, Catering, Events, and Careers
Website snapshot - one-page design

Development & Frontend Build

  • Built the site on WordPress, customized for speed, performance, and CMS flexibility
  • Optimized image-heavy sections (e.g., menu & gallery) for fast loading across devices
  • Implemented structured inquiry forms and a custom table reservation flow
  • Integrated a blog and events calendar to support promotions and SEO

Key Features

  • Dynamic menu system with structured categories: Soups, Starters, Grilled, Breakfast, Mains, Desserts
  • Reservation form with date, time, and guest count for seamless booking
  • Catering & events inquiry flows with service-specific CTAs
  • Blog integration to drive engagement and search visibility
  • Fully responsive design tailored for mobile and tablet browsing

Visual Preview

🌐 Live Site

Results

  • Full brand launch completed in time for the 2025 Ubud Food Festival
  • Increased brand visibility via social, SEO, and direct search
  • Improved inquiry and reservation flow, reducing drop-offs
  • Delivered a scalable design system for future locations, merch, or food delivery verticals

What I Learned

  • Emotional branding is most effective when anchored in cultural context
  • Restaurant websites need to balance clarity and storytelling to convert casual browsers into diners
  • Structuring complex menus requires a mobile-first UX mindset to stay user-friendly on any screen