The Project

Over the years, I’ve created hundreds of graphics for diverse brands — from lifestyle startups and digital platforms to educational businesses and personal brands. This ongoing body of work spans social media content, web banners, email visuals, event promos, and brand-specific marketing assets.

Each design project is rooted in brand alignment, conversion clarity, and strong visual storytelling.

The Goal

Whether the goal was to increase engagement, drive conversions, or reinforce brand consistency, every graphic design asset was created with purpose. Core objectives across projects included:

• Designing scroll-stopping visuals for social media (Facebook, Instagram, YouTube, LinkedIn)
• Creating web banners, hero images, and digital promos for websites and landing pages
• Producing email graphics and promo headers that align with brand tone and boost click-through
• Ensuring each piece reflects the brand’s voice, values, and visual identity

The Approach

• Used template-based systems for efficiency and consistent branding
• Delivered both static and animated visuals, depending on platform needs
• Prioritized clarity, visual hierarchy, and color psychology for maximum impact
• Designed for varied industries, including food, wellness, education, tech, real estate, and financial services

Highlights

• Social Media Campaigns:
  Designed cohesive sets of posts and stories for campaigns, promos, and brand storytelling
• Marketing Collateral:
  Web banners, slide decks, event posters, email promos, and digital flyers
• Brand-Based Customization:
  Tailored every asset to reflect individual brand guidelines — typography, color, voice, and tone
• AI-Enhanced Workflow:
  Used tools like ChatGPT and Canva Magic for faster ideation and captioning when applicable

Visual Preview

Results

• Improved brand recall and aesthetic consistency across platforms
• Increased engagement for social media campaigns
• Faster asset turnaround using optimized design systems
• Successfully collaborated with marketing teams, business owners, and content creators globally

What I Learned

• Simplicity often outperforms complexity in digital design
• Each platform has its own design rhythm — knowing when to adapt vs. standardize is key
• Consistency in design builds credibility, even across different industries and tones