Web Design
Web Development

Creative Growth

My Role
Web Designer
Web Developer
Timeline
Dec 2020

The Brand

Creative Growth Studios is a digital agency I founded to help small businesses and entrepreneurs scale through AI-powered systems, automation, and creative strategy. We specialize in building better workflows — not bigger teams — by integrating AI into branding, marketing, and operations.

The Challenge

The agency needed a strong visual identity and a website that reflected its positioning: bold, forward-thinking, and built for results. Since the agency's services span tech and creative, the challenge was to:

  • Balance tech-savvy authority with playful creativity
  • Clearly communicate services and value propositions
  • Build trust quickly with new visitors
  • Convert consultations with ease

The Approach


1. Branding & Visual Identity

  • Created a bold, high-contrast brand palette (vibrant pink, purple, black/white)
  • Developed custom icons and CTA graphics
  • Built a recognizable style that feels confident, modern, and energetic
  • Established guidelines for tone, typography (heading-led, clean sans serif), and logo treatment
Logo and branding colors

2. Website UI/UX Design

  • Designed fully responsive layouts in Figma
  • Prioritized clarity and hierarchy in messaging: Who we help, what we do, why it works
  • Used bold CTA blocks, service snapshots, and pain-point-to-solution structures for engagement
  • Created a scalable layout system for future pages (e.g. case studies, VA services, chatbot pages
Website snapshots - homepage, about us, services, portfolio, contact us pages

3. Frontend Development

  • Implemented using WordPress and Elementor
  • Optimized for speed, mobile usability, and SEO
  • Built lightweight, scroll-friendly interactions

Key Features

  • Hero section with value-based positioning
  • Services breakdown using iconography and clear CTAs
  • Testimonials and proof blocks for trust
  • Integrated lead funnel for free consultation bookings
  • Visual system consistent with social media graphics

Visual Preview

🌐 Live Site

Results

  • Streamlined lead generation through simplified messaging and CTAs
  • Increased brand recognition on social platforms due to cohesive visuals
  • Successfully positioned Creative Growth as an AI-forward digital partner
  • Created a branded template that scales across campaigns, socials, and client pitches

What I Learned

  • When you treat your own brand like a client, you see blind spots clearly
  • Strong design systems make content scaling effortless
  • Clear messaging and frictionless UX are more powerful than flashy effects